
Videocracy (2009) Directed by Erik Gandini.
After watching the trailer, I was preparing myself for a full on assault of the unnecessary worship of celebrities in the media. Whilst the end credits were rolling, I had viewed something completely different.
As the movie opens we are introduced to a Van-Damme and Ricky Martin fan extraordinaire. 26 years old and still living at home with his mother, he combines singing with his martial arts expertise to hone a craft that he believes will make him into a superstar. His constant struggle reminds him to be seen as a star, you must sell yourself. Director Erik Gandini nails in the notion that sex sells and the male sex has a much harder time of being propelled in the hearts of millions, claiming sexism and fascism.
Videocracy is a documentary that does explore the constant admiration of celebrity status in Italy. Although uncovers the puppet master behind the dazzling elite. Meet the Italian president Silvio Berlusconi. A mega conglomerate media mogul who's empire controls 80% of televised viewership in Italy, owning three major TV channels. Silvio's reign of control brings a certain sense of horrific bureaucratic power to a blind population.
We also meet a successful agent who has Mussolini hymn songs on his mobile phone, which he plays with a gleaming smile and self claimed 'modern-day Robin Hood' Fabrizio Corona. Who portrays himself as a successful paparazzi gangster, which see his path to becoming the very person he claims to hate.
Videocracy explores the exploitation of people in the media, and the controlled effect the conglomerate mogul Silvio Berlusconi has over an entire country, running at a swift 85 minutes, the documentary feels tired in places where no real conflict or rhyme of reason is taking place. An excellent idea which, at times shines. Although not enough depth to sink your teeth into.
(3 out of 5)